Should trainers only train those educated on fitness?

I think good trainers should use the same marketing tactics of the sleazy trainers, otherwise the good trainers do the clients who fall for those tactics a real disservice.

No, we can't talk about toning or sweating because those things 'aren't real' or 'don't matter' for fat loss. While that is certainly true, the REAL truth is that there are people out there looking for those things because THEY believe them to be true or important.

Are we (trainers) only about helping those who are educated enough to find us?

What does that say about us?