What's with all the sugar?

I understand the people who don't want artificial sweetener, but what's with the rash of products suddenly advertising that they now use real sugar?



This Pepsi's better because it's made with sugar?  We hear about (and taste) regular Pepsi and Coke products from neighboring countries that are made with sugar and "boy do they taste better" because of the sugar.  Never mind that the formula for sodas for each country are taste-tested and just plain different. 

Snapple has commercials advertising their new versions using sugar instead of high fructose corn syrup (HFCS). I'm sure they're tasty, but those uneducated on nutrition will think this is better for their waistline than the old Snapple... Nope.

I'm no fan of HFCS, but not because of it's nutritional properties (or lack of), but because it's cheap and has become ubiquitos in our packaged foods.  Sweet sells and with HFCS being super cheap, it's used to sell A LOT!

HFCS has gotten a lot of bad press, so I'm hoping it's going to be used less.  Buuuut, I'll bet sugar gets a bump for it's "naturalness" and HFCS stays the course.  No need to sell less sweet stuff, right?